arturo in Advertising, Communication, Profesional
11-25-08
facebook advertising
I’m never really interested in banners unless they really catch my eye, like the ones that the guys from glue london make. My eyes have some kind of filtering for “those dark areas” on websites, and sometimes I don’t even see surf related banners shown on google mail.
Same think happened with facebook, i never clicked or had a look at any banner. Even though they are always asking me if I have a girlfriend or not, or if I want to meet such a beautiful girl like the one on the picture. Who cares.
Today I saw a banner asking if I wanted to meet a russian girl on-line. Well, this I find a bit offensive, not for me but for the russian girls, so I clicked on the “thumbs down” button. To my surprise, I got a drop down menu asking me why didn’t I like this ad: irrelevant, offensive, pornographic… That’s pretty interesting, you can choose the kind of advertising you want to see. If you click on thumbs up you can also choose from several options like interesting, relevant to me…
facebook advertising
I know I’m not discovering the wheel, and probably almost everyone knows about this, but to me it’s a really big step into what advertising could be like in the future. Are we interested in advertising that is relevant to us? What do you like spending your free time on? Will we click on this kind of advertising? Is it going to solve information overload?
In the end, I also think that this is a bit scary. I bet the guys at facebook are gathering a lot of relevant information about us, which they can use to deliver the right communication to their users, but, what else are they doing with database?
