arturo in Advertising, Contests, Jovoto, Uncategorized
07-07-08
easyJet Contest Running in Jovoto
Looks that we finally made it and manage to get easyJet to set up a contest in the platform. It wasn’t an easy task but it’s a great opportunity for Jovoto, for easyJet and for the creatives in the platform.
The briefing is pretty interesting and fun. The actual campaign for easyJet is based on representative or symbolic objects from the cities and beach locations the company flies to painted in orange. The city and the price is overlaid on it.
Now easyJet needs more objects to promote these cities and beach locations, so they are asking the community to come up with ideas on which are these objects from these locations. Paint them in orange and if they like the idea they will buy it and publish it outdoors.
Some really good ideas have been submitted already and the contest has just started.
