arturo in Advertising, Communication
11-10-08
Information overload
Yesterday I was really surprised to see that Christmas is being prepared in Berlin already. Today it’s not even mid November and lots of department stores are putting up their decoration. Christmas has never had much meaning to me since I was a kid, but today it has lost its meaning completely.
May be, if it was kept as just some special days in December, it would still move something inside of me; but at this moment its just another example of information overload. I will see it for almost 2 months and when those special dates come, I will just be bored of it.
I think this is a very important to take this into account in communication. Communication is meant to sell. But today we receive such an information overload that if a product, such I would call Christmas, is communicated excessively it will just go unseen.
Examples of this would be banners in web sites, magazines packed with advertising, tv shows with longer commercial periods than the actual program itself… I rather spend my time reading Wikipedia, and I guess I’m not the only one.
I would like welcome this Christmas with Kristoffer Ragnstam’s Cheapest Santa in Town.
Merry yearly freak show!
