arturo in Advertising
03-25-09
Guinness great advertising
This is one of the best ads I have seen lately. And it even doesn’t have the logo on it. Are you creative? What’s in your mind then?
Advertising
arturo in Advertising, Communication, Profesional
11-25-08
facebook advertising
I’m never really interested in banners unless they really catch my eye, like the ones that the guys from glue london make. My eyes have some kind of filtering for “those dark areas” on websites, and sometimes I don’t even see surf related banners shown on google mail.
Same think happened with facebook, i never clicked or had a look at any banner. Even though they are always asking me if I have a girlfriend or not, or if I want to meet such a beautiful girl like the one on the picture. Who cares.
Today I saw a banner asking if I wanted to meet a russian girl on-line. Well, this I find a bit offensive, not for me but for the russian girls, so I clicked on the “thumbs down” button. To my surprise, I got a drop down menu asking me why didn’t I like this ad: irrelevant, offensive, pornographic… That’s pretty interesting, you can choose the kind of advertising you want to see. If you click on thumbs up you can also choose from several options like interesting, relevant to me…
facebook advertising
I know I’m not discovering the wheel, and probably almost everyone knows about this, but to me it’s a really big step into what advertising could be like in the future. Are we interested in advertising that is relevant to us? What do you like spending your free time on? Will we click on this kind of advertising? Is it going to solve information overload?
In the end, I also think that this is a bit scary. I bet the guys at facebook are gathering a lot of relevant information about us, which they can use to deliver the right communication to their users, but, what else are they doing with database?
arturo in Advertising, Communication
11-10-08
Information overload
Yesterday I was really surprised to see that Christmas is being prepared in Berlin already. Today it’s not even mid November and lots of department stores are putting up their decoration. Christmas has never had much meaning to me since I was a kid, but today it has lost its meaning completely.
May be, if it was kept as just some special days in December, it would still move something inside of me; but at this moment its just another example of information overload. I will see it for almost 2 months and when those special dates come, I will just be bored of it.
I think this is a very important to take this into account in communication. Communication is meant to sell. But today we receive such an information overload that if a product, such I would call Christmas, is communicated excessively it will just go unseen.
Examples of this would be banners in web sites, magazines packed with advertising, tv shows with longer commercial periods than the actual program itself… I rather spend my time reading Wikipedia, and I guess I’m not the only one.
I would like welcome this Christmas with Kristoffer Ragnstam’s Cheapest Santa in Town.
Merry yearly freak show!
arturo in Advertising, Web Design
10-02-08
Freixenet i Scorsese to the Museum
Martin Scorsese’s short film for the ad campaign for Freixenet, developed by JWT Barcelona and which was pretty controversial, has received a prize for Excellence in Publicity in the III Artistic Contest for Creative Advertising: La Publicidad en el Museo, organized Capítulo Español de la International Advertising Association (IAA)
I’m really happy to read this in Anuncios magazine because we where part of the process developing a blog for Scorsese and Freixenet’s short film production followup.
From my point of view, no matter how criticized or admired the campaign was, it was a great approach into what communication could be in the future. They somehow killed the Burbujitas that had been there for may years and they came up with a completely new idea to communicate the product. On the other hand, as a fan of Scorsese and of Hitchcock I really enjoyed the story and I hope it sets a standard for what could happen in the following years in the communication business.
arturo in Advertising, Contests, Jovoto, Uncategorized
07-07-08
easyJet Contest Running in Jovoto
Looks that we finally made it and manage to get easyJet to set up a contest in the platform. It wasn’t an easy task but it’s a great opportunity for Jovoto, for easyJet and for the creatives in the platform.
The briefing is pretty interesting and fun. The actual campaign for easyJet is based on representative or symbolic objects from the cities and beach locations the company flies to painted in orange. The city and the price is overlaid on it.
Now easyJet needs more objects to promote these cities and beach locations, so they are asking the community to come up with ideas on which are these objects from these locations. Paint them in orange and if they like the idea they will buy it and publish it outdoors.
Some really good ideas have been submitted already and the contest has just started.
