arturo in Advertising, Web Design
10-02-08
Martin Scorsese’s short film for the ad campaign for Freixenet, developed by JWT Barcelona and which was pretty controversial, has received a prize for Excellence in Publicity in the III Artistic Contest for Creative Advertising: La Publicidad en el Museo, organized Capítulo Español de la International Advertising Association (IAA)
I’m really happy to read this in Anuncios magazine because we where part of the process developing a blog for Scorsese and Freixenet’s short film production followup.
From my point of view, no matter how criticized or admired the campaign was, it was a great approach into what communication could be in the future. They somehow killed the Burbujitas that had been there for may years and they came up with a completely new idea to communicate the product. On the other hand, as a fan of Scorsese and of Hitchcock I really enjoyed the story and I hope it sets a standard for what could happen in the following years in the communication business.
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